This fee is quite high, but in return, partners can take advantage of a large customer base from the Grab ecosystem in general as well as not spending more time, connecting with customers and finding shipper.
The emergence of platforms such as GrabFood, Go-Food, Now, … are helping many restaurants, cafes, even online food shops in Vietnam have the opportunity to optimize orders and increase sales. collection. However, the fee levels of these platforms are not low.
According to information from Techbike, a forum for customers and technology drivers in Vietnam, GrabFood’s current discount rate is from its restaurant and restaurant partners, 20% to 25%, depending on the value on menu. For example, if 100,000 VND is sold, the store will receive 80,000 VND, Grab will receive 20,000 VND discount.
For restaurants with large premises, large number of customers, higher discount rates, however, they only range from 20% to up to 30%.\
In addition, during the registration process as a partner, Grab will contact the restaurant to negotiate the discount as well as sign the contract. Therefore, the discount rate may increase after each year. If the first year of the partnership pays 20% discount, then the discount may increase to 25% to 30% in the following years.
After signing the contract, the restaurant will install GrabFood Merchant partner application to manage the menu, add delete, edit menu or receive notification when there are orders from customers. The process is quite simple because from the time of receiving the notice, the restaurant will proceed immediately, then GrabFood driver comes to receive and deliver, avoiding waiting time too long.
High discount, why does the restaurant still agree?
Looking at GrabFood’s discount, many people will think these numbers are quite high. Thus, it is likely that the restaurant will suffer losses because of the costs of raw materials, premises, staff …
But in fact, with restaurant partners, participating in GrabFood platform helps them access more customers, especially those with restaurants located near companies and offices will benefit from GrabFood. give suggestions to guests based on the shortest distance to the restaurant.
With the current millions of users’ ecosystem, according to co-founder Tan Hooi Ling, 2 out of 10 Vietnamese people use Grab’s services in general, GrabFood eateries are totally available. You can do business in a way that accepts less interest but sells more.
In addition, joining GrabFood also helps partners to optimize the process, do not take time, contact costs, exchange with customers. With small shops, no shipper available, they also save more time searching and contacting shipper.
Also according to Techbike, at present, some restaurants have tips to reduce selling costs on GrabFood by keeping product prices high compared to prices at stores. For example, a famous rice shop in Saigon for the price of rice ribs in the menu is 27,000 VND / rate, but GrabFood on the slight increase to 28,700 VND. Similarly, rice with chicken drumsticks also increased from 30,000 VND to 31,500 VND.
However, Techbike said that when selling on GrabFood, if the restaurant deliberately changes the price of the dish too high compared to the original price when signing the contract, they will be terminated by Grab. In addition, if the customer leaves a bad comment, giving the rating low, the restaurant may also be terminated.
“So be careful with the Grab collection discount and the price of your food to offer a price that is suitable for customers but also ensure that there is no loss after discounting,” Techbike said.
Le Cuong (translate)
From Trí Thức Trẻ